Turn your screens into billboards with digital signage

The landscape of advertising is changing. Think of the way brands used to market their services and products a few years back, when billboards were all the rage and brochures were the go-to strategy to lure customers into your walk-in store.
Today, we’re surrounded by ads, promotions, commercial signs, and whatnot thanks to the countless advertising means. In fact, studies reveal that the average person is exposed to over 10,000 ads every single day.
In a sea of promotions, how do you get your message to stand out? How do you cut through the noise and leave your mark on the customer?
The answer is right in front of you — your screens.
Whether you’re a retail store, restaurant, or corporate office, digital signage has the power to grab attention. Your ad isn’t bland, or static, like it is displayed on a billboard — it’s dynamic, changing, and customized in accordance with your audience.
Let’s dive deep into the details and see how digital signage can transform your business!

What is digital signage?

In simple terms, digital signage is the use of screens (like TVs, monitors, or special display boards) to show content—whether it’s advertisements, announcements, or real-time updates.
Instead of using traditional printed posters or banners, businesses are shifting to digital signage because it’s more flexible, cost-effective, and eye-catching.

What is digital signage used for?

Digital signage is incredibly versatile and is used across various industries to display information, promotions, and engaging content on screens. Here’s a breakdown of its common uses:

• Advertising & Promotions – Retailers use digital signage to showcase offers, new products, and flash sales.
• Menu Boards – Restaurants can quickly update menus and highlight daily specials.
• Information Sharing – Schools, hospitals, and offices use it to communicate announcements, schedules, or alerts.
• Wayfinding – Helps guide visitors in airports, malls, and large buildings.
• Branding & Engagement – Enhances customer experience with branded messages and visuals.
• Entertainment – Keeps people entertained with news, social feeds, or videos while they wait.

Why is digital signage important?

Digital signage has a lot more potential than printed signage. According to the latest stats, digital ads receive up to 400% more viewership than static ads, and the perks don’t end here!
Digital signage has a direct impact on your ROI. Studies show that digital signage has a recall rate of 83%, which means customers are more likely to remember what they see on your screens. Plus, brands who use digital signage have experienced up to 33% increase in sales.

Also Read: Nayatel partners up with HUM TV to revolutionize digital signage with live news ticker

Businesses in Pakistan are rapidly evolving and shifting their strategy towards digital advertisements. By the end of 2024, the digital advertising industry in Pakistan is projected to have spent $27.3M, while the global market for digital signage is expected to reach an astounding number of $27.1B.
With this growing shift towards digital advertising, let’s introduce you to Boostboard — Nayatel’s powerful digital signage solution designed to help you make the most of this strategy.

Boostboard: Your digital signage solution

While many brands leverage display TVs, they have to rely on USBs to showcase the content on each screen. This strategy is not only outdated, it’s also unreliable, inefficient, and time consuming.

Boostboard, with its centralized management, allows you to sync all of your screens to one central device, and manage content effortlessly without the need for USBs. Think of a hundred screens synced to perfection, displaying the content you want at the same time, and Boostboard can get it done!

What can Boostboard do for you?

Boostboard lets you manage your content remotely, schedule updates, and even integrate live feeds—all from a simple interface. Need to update your promotions across multiple stores in different cities? No problem. You can even triple the engagement of the audience by integrating a live news ticker. Powered by Hum News, this feed keeps your audience hooked to the screen with breaking news and updates while they’re waiting in the lobby.
To narrow it all down, have a look at a list of features Boostboard has to offer:

• Cloud storage: Update and manage content remotely with secure, scalable cloud storage.
• Text-to-speech: Add audio with text-to-speech for more engaging and accessible signage.
• Compatibility: Perfectly compatible with Android TVs, and is available on Play Store for easy download.
• Custom scheduling: Plan your content days, weeks, or even months in advance.
• Real-Time news: Keep viewers hooked with live news updates on your screens.
• Centralized control: Whether you’re in one store or ten, you can control all your screens from a single dashboard.
• User-friendly: Easily update content across displays for smooth, hassle-free operation.

Who can use Boostboard?

Boostboard is ideal for any business or brand looking to push up their sales, no matter how small or large, indoor or outdoor. Here’s a closer look at a few points where Boostboard can have maximum output:

• Points of sale: Locations where purchases happen, such as restaurants, shopping malls, retail stores, showrooms, or cinemas.
• Points of wait: Places where people spend time waiting, like hospitals, salons, offices, or educational institutions.
• Points of transit: High-traffic areas where people pass through, including airports, bus stops, roadsides, and train stations.

All-in-all, the world is changing. What used to be the go-to sources of advertising are now considered outdated and inefficient. Your screens are already a part of your space—now it’s time to make them work for you. Visit our website today and discover how Boostboard digital signage can turn your displays into high-performing billboards.