Nayatel Channel Rating is an audience measurement system of substantial demand in the modern age. It facilitates the calculation of people viewing certain Television channels at a particular slot of time which depicts the popularity of Television channels and their respective Television shows.
Nayatel Channel rating comprises the following features:
Visual representation of live viewership of Television channels.
Instant data from thousands of active Television viewers in Islamabad and Rawalpindi.
Percentage of total viewers and number of channel viewers.
Live viewers are shown categorically (News, Entertainment, Sports and kids).
User of the website can import the data of viewers of television channel for any realtime instance.
How it helps:
The trend of different viewers varies with regions and choices. Channel rating helps determine Television viewing habits, interests and attention patterns. Statistics of live viewers is vital for advertisers both corporate media planners and independent business entrepreneurs to select appropriate time slots for their campaign launches.
Statistics of live viewers is valuable asset to Television channel hosts and operators. This analysis of trending viewership is key to assess publicity strategies, calculate advertisement charges and volume. Pricing of advertising slots are more manageable to engage target audience.
Creative production houses can design and produce content based on viewers trending interests. From dramas to documentaries and talk shows, up comings trends can be observed and production activities can be planned in accordance.